Athletes. Experts. Creators. Your sport.
Sports Stars & Experts + You.
Shopping together.
LIVE.
Shop LIVE with athletes, sports experts and creators. Watch their screens as they choose kit, compare equipment and explain why. Ask your questions as they go.
Your favourite athletes and creators. Their own live channels.
Emma Raducanu · Tennis
Your tennis kit.
Emma’s thinking.
Every choice explained.
Find your sport
Big names. Real know-how. Your channel.
Athletes, experts and creators, each with their own channel for live kit shopping, sport advice and screen-based masterclasses.
Make time for your sport
The next session starts here.
Shop-along sessions, equipment advice and practical masterclasses throughout the week.
One platform. Two viewing options.
Its own destination.
Across Sports Direct's website too.
1 A standalone Sports Direct LIVE platform
A home for athlete and expert channels, live sessions and masterclasses. Customers discover creators, follow them and get go-live notifications.
2 The same broadcasts embedded on SportsDirect.com
Bring relevant live sessions into product, sport and advice pages through an iframe. Customers can watch while they browse.
Creators broadcast from their own laptops, wherever they have a suitable internet connection. Purchases go through Sports Direct's checkout.
Find your next football boots
Compare boots with Jack Grealish
Illustration of a live broadcast embedded in an existing Sports Direct page.
From choosing kit to understanding why
A laptop. Their knowledge. Your questions.
The creator goes live
At home or elsewhere, they share their laptop screen and voice through GAWP®.
Followers join in
The creator invites their social audience. Channel followers receive a go-live notification.
The choices become clear
They browse Sports Direct, compare options and answer questions. Viewers watch on either destination.
Customers shop Sports Direct
Viewers explore the products and buy through Sports Direct's existing checkout.
Your next session starts with a conversation.
Live shopping. Creator channels. Practical masterclasses.